How We Drove 14 Million+ Views for Hot Wheels
When Hot Wheels needed awesome, shareable YouTube content, we delivered a viral sensation by creating entertainment, not just an ad.
The Challenge
Hot Wheels needed to capture the imagination of its 6-12 year old audience on YouTube. The goal wasn't a traditional commercial, but a piece of freakin' awesome content that felt both aspirational and attainable, all while embodying the brand's core DNA of Fearless Imagination and Outrageous Action.
Our Solution
Our solution was to create a story that felt like every kid's dream. "Jake's ‘Track’” follows an epic, house-wide journey, through a dollhouse, past a sleeping dad, and culminating in an outrageous jump into the backyard pool. By focusing on attainable, imaginative play, we created a piece of entertainment that inspired millions of kids to build their own amazing tracks.
The Results
14M+
Organic YouTube Views
This single video became a viral hit, proving that a great story earns its own audience and delivers massive brand awareness.
A Viral Sensation
Built for Sharing
The content was designed to feel native to YouTube, encouraging viewers to share and comment, turning passive viewers into an engaged community.
Brand DNA in Action
Reignited Imagination
The video perfectly captured the feeling of limitless play, cementing Hot Wheels' brand for a new generation of creators and fans.
Entertainment That Sells
For us, the key was to remember how it felt to be a kid with a floor full of orange track. The goal wasn't to sell cars, it was to capture a feeling. When you capture a feeling, the audience connects, and the brand wins. That's our entire philosophy in a nutshell.